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Track Your Digital Competition

Get the full picture with our Digital Trackers

We track digital banking innovation via real accounts, producing behind the login insights to drive your digital roadmap. 

Having a digital offering isn’t enough – what matters is the user experience (UX) and how you leverage it to:
 
 Improve customer onboarding rates

 Drive customer sentiment & loyalty

 Cross-sell additional solutions



Introducing Informa's Digital Trackers

We research digital financial offerings from providers around the world, documenting and analyzing their core user journeys and experiences, via real accounts, to produce our Digital Trackers.
Tracked offerings from banks, credit unions, & fintechs
Hundreds of functionality metrics benchmarked
User journey best-practices, screenshots, & videos
Insight from independent digital banking analysts



Get unrivalled visibility of your competition's digital offerings

Our Digital Trackers enable you to compare and optimize your digital offering against your competition and market leading best practice, in the following areas:
Checking accounts Credit cards Home equity loans
Investments First mortgages Small business checking


Find out which providers and journeys we cover




What's included

The tracked providers and key journeys differ by each Tracker, but there are four key elements to each one:


Annual Onboarding/Servicing Reports
In-depth analysis of the account opening and service processes, stacking your digital experience against your competitors.
Email Alerts & Digest 
Stay up-to-date with carefully curated alerts to key industry movements & news in the digital financial space.
Quarterly Update Reports
The latest innovations and journeys supplied with screenshots and our strategic recommendations.
Quarterly Comparison Matrix
Compare 300+ features and functionalities of your competition from behind the login.
Strategic recommendations
Comparison matrix



Want to know more?

To find out how the Digital Trackers can help you digitally transform, please fill out the form below and a team member will call you back.



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